As the global financial crisis continues to spread, represented by solar new energy industry also is facing the unprecedented test, the solar energy industry in China will go?

 

In the recently held by China's rural energy, solar energy heat utilization industry association professional committee of units at the 2008 annual meeting of the national solar thermal utilization industry, temple solar group general manager Cheng Cuiying argues that "in the financial crisis, the industry reshuffle of the solar water heater industry, is not necessarily a bad thing, but will have the practical significance to promote the rapid upgrade of the industry."

 

The outlook remains wide

 

About the financial crisis impact on the solar industry, many enterprises showed optimism. Jiangsu dual-energy solar companies marketing general manager Liu Xiaoming think: "solar products export less dependent on the us market in our country, the potential of solar energy water heater market mainly in the countryside, so although export demand and the real estate market sales fell sharply, but the impact on the solar energy enterprise is not big."

 

China's solar energy heat utilization industry association executive director Luo Zhentao agrees: "this year, China's solar energy heat utilization market growth between 30% and 31%, still maintained a high growth momentum. Some measures taken by the recent focus on stimulating domestic demand, stimulating rural economic development, drive the development of small and medium-sized enterprises, very beneficial to the solar energy heat utilization industry development."

 

It is reported that in recent years, the country to develop the energy conservation and emissions reduction work, therefore obtained the rapid development of solar energy industry. Among them, the solar water heater production and output to the rapid growth of the production and usage is the highest in the world.

 

At the same time, along with the national energy policy support and solar technology breakthrough, from the initial home energy saving products to large industrial water engineering, solar areas is expanding. In September this year, the temple built the world's largest solar industrial water system in zhejiang, is expected to be completed by the end of 2009 will be built after 50000 square metres of solar heat and 5600 tons of comprehensive utilization of waste heat recovery system.

 

The personage inside course of study thinks, the solar energy heat utilization industry is facing a rare industry opportunities and broad market space, industry outlook is still expected.

 

Industry reshuffle will be a trend

 

In the optimistic at the same time, however, many in the industry also admitted that the financial crisis has great influence on the development of industry, and also put forward higher request to the development of enterprise.

 

Cheng Cuiying said: "the arrival of the financial crisis, will make the whole economic environment in the short term, the market demand is slowing, and consumer choice is more rational and cautious, the competition between enterprises will be more intense, it is bound to increase the enterprise the management difficulties. But also there are opportunities in the crisis, the crisis may be able to change the current brand solar water heater industry concentration was low, and inferior products with a less known and inferior brand with the situation."

 

It is understood that although the productivity of the solar water heater industry and industry development in our country leads the world in speed, but due to lower the threshold of the solar water heater industry, caused the current situation of different levels in the industry. Simple mill equipment technology manufacturing low-end products, harm the interests of consumers, to the healthy development of the whole industry brought many hidden dangers.

 

"The solar water heater industry reshuffle is inevitable." Cheng Cuiying said, "the financial crisis will make solar energy enterprises to adjust business strategy, enhance brand awareness, quality consciousness, the implement of fine management, improve product technical level, with high quality products suitable for the market. For some of the less known and inferior brand, no independent technical strength and mill type small businesses without brand, certainly will in the crisis is difficult to shelter, can only be withdrawn from the market."

 

Experts also pointed out that although the financial crisis in a short period of time to pressure the solar industry development, but the process, but will make more efficient cleaning of the solar industry and market restructuring.